Book Launch – Mehek: The Journey of a Perfumer

In July 2024, Rohit Seth marked a special milestone in his journey with the launch of his book, Mehek – The Journey of a Perfumer, at the FAFAI Get-Together held in New Delhi on 19 July 2024.
The book captures the journey of a perfumer and offers an insight into the world of fragrances, the art of perfumery, industry experiences, and the learning accumulated over years of association with the fragrance fraternity.
For Rohit Seth, the launch represented more than the publication of a book—it was an opportunity to document and share a journey shaped by passion, experience, continuous learning, and deep involvement in the fragrance industry.
The occasion was made particularly meaningful by the presence and support of members of the FAFAI and fragrance fraternity, whose encouragement and trust have been an important part of his journey.
The launch of Mehek marks another chapter in his continuing effort to share knowledge, preserve industry experiences, and inspire the next generation of fragrance professionals.
Book: Mehek – The Journey of a Perfumer
Author: Rohit Seth
Launch Event: FAFAI Get-Together
Date: 19 July 2024
Location: New Delhi
Industry: Fragrances, Flavours & Perfumery