The person behind the perfume house.
Dr. Seth has held key leadership positions including President of Sugandh Vyapaar Sangh, and former President of Fragrances & Flavours Association of India. His accolades include the Young Entrepreneur Award ,National Business Icon (2022), Mentor of the Year (2023) at the Dr. A.P.J. Abdul Kalam Inspiration Awards, ET Industry Change Makers by The Times of India Group. He is working with various govt institutions like Bureau of Indian Standards , Fragrances and Flavour Development centre , IITR , Center for Aromatic Plannts. His contribution in establishing India’s First Aroma Park at Kashipur under Uttrakhand Government is another feather in his cap. In 2024 he authored "Mehek... The Journey of a Perfumer", sharing decades of fragrance knowledge while mentoring the next generation of entrepreneurs.
Experience
Perfumer
Legacy
A fragrance is more than a scent.
It is an identity, an emotion and an experience that stays with people long after the first impression.
Where heritage meets the art of fragrance.
A fragrance brand is built through more than a formula. It takes experience, precision, imagination and an understanding of what makes a scent memorable.
Heritage
Generations of fragrance knowledge forming the foundation of every idea.
Craft
Understanding the balance between creativity, formulation and performance.
Innovation
Turning ideas into distinctive fragrance concepts designed for modern brands.
Vision
Looking beyond the fragrance to create a brand with identity and longevity.