Third-generation perfumer Dr. Rohit Seth—of the 76-year Shimmer / Seth Brothers legacy and founder-led Seth Trading Company— helps entrepreneurs and businesses build, launch and scale fragrance brands, from formulation to factory to market.
ABOUT DR. SETH
Third Generation Perfumer
Dr. Rohit Seth represents Shimmer, the legacy fragrance house established in 1949 by Seth Brothers (Perfumers) Pvt. Ltd. and today leads Seth Trading Company, manufacturing fragrances for startups, FMCG brands and exporters across India and more than twenty countries.
Beyond manufacturing, he has served as President of Sugandh Vyapaar Sangh, Former President of FAFAI, Vice President of the Essential Oils Association of India, while contributing to BIS and FFDC committees.
In 2024 he authored "Mehek... The Journey of a Perfumer", sharing decades of fragrance knowledge while mentoring the next generation of entrepreneurs.
Recognition from national media, regulatory forums and industry bodies earned across three decades of building and mentoring.
ET Industry Changemakers North, The Economic Times
The Times of India
Featured Leader • National Business Feature
Future of Fragrance Regulation in India • HPCI Forum India
Dr. A.P.J. Abdul Kalam Inspiration Awards
Industry Recognition
Trade Body Leadership
Fragrances & Flavours Association of India
Launched at FAFAI, New Delhi
Over 30 years of hands-on fragrance manufacturing, product development, regulatory expertise and industry leadership.
Every partnership is built on transparency, expertise and decades of hands-on fragrance manufacturing experience.
Work directly with the factory and R&D team. No agents, no middlemen, transparent pricing on every order.
National committee involvement ensures your brand is guided by someone who helps shape industry standards.
Backed by 76 years of family credibility and over 30 years of direct manufacturing experience.
Trusted by exporters, FMCG manufacturers and brands across India and more than 20 countries.
A snapshot of successful fragrance partnerships—from export compliance to signature room fragrances and natural formulations.
A client shipping internationally needed a manufacturing partner fluent in global compliance and documentation.
Created custom Aqua, Musk and Jasmine compounds that became the brand's fastest-selling fragrance range.
Developed a fragrance profile that matched an Ayurvedic brand's clean beauty philosophy without compromise.
Whether you're launching your first fragrance product or scaling an established line, let's discuss how to build your brand from formulation to factory and market.