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ABOUT DR. SETH

The person behind the perfume house.

Dr. Rohit Seth

Third Generation Perfumer

PERFUMER • AUTHOR • INDUSTRY MENTOR

Dr. Rohit Seth

A perfumer mentor leader Dr. Rohit Seth, represents a 77 year old brand Schimmer Fragrances He is an expert for creating exclusive fragrance formulations and transforming fragrance companies to be a brand in fragrance industry . Dr. Seth ha held key leadership positions including President of Sugandh Vyapaar Sangh, and former President of Fragrances & Flavours Association of India. His accolades include the Young Entrepreneur Award ,National Business Icon (2022), Mentor of the Year (2023) at the Dr. A.P.J. Abdul Kalam Inspiration Awards, ET Industry Change Makers by The Times of India Group.

Dr. Seth ha held key leadership positions including President of Sugandh Vyapaar Sangh, and former President of Fragrances & Flavours Association of India. His accolades include the Young Entrepreneur Award ,National Business Icon (2022), Mentor of the Year (2023) at the Dr. A.P.J. Abdul Kalam Inspiration Awards, ET Industry Change Makers by The Times of India Group.

He is working with various govt institutions like Bureau of Indian Standards , Fragrances and Flavour Development centre , IITR , Center for Aromatic Plannts. His contribution in establishing India’s First Aroma Park at Kashipur under Uttrakhand Government is another feather in his cap.

In 2024 he authored "Mehek... The Journey of a Perfumer", sharing decades of fragrance knowledge while mentoring the next generation of entrepreneurs.

BASED IN
New Delhi, India
UNITS
New Delhi
GENERATION
Third, Since 1949
AUTHOR OF
"Mehek..." (2024)
Achievements & Recognition

A Track Record the Industry Itself Has Vouched For

Recognition from national media, regulatory forums and industry bodies earned across three decades of building and mentoring.

2026

Excellence in Fragrance Mentorship

ET Industry Changemakers North, The Economic Times

2026

Industry Changemaker

The Times of India

2026

Iconic Inspiring Success Stories

Featured Leader • National Business Feature

2025–26

Certificate of Appreciation

Future of Fragrance Regulation in India • HPCI Forum India

2023

Mentor of the Year

Dr. A.P.J. Abdul Kalam Inspiration Awards

2022

National Business Icon & Young Entrepreneur Award

Industry Recognition

Ongoing

President, Sugandh Vyapaar Sangh

Trade Body Leadership

Former

President, FAFAI

Fragrances & Flavours Association of India

2024

Author – "Mehek... The Journey of a Perfumer"

Launched at FAFAI, New Delhi

Experience & Expertise

Three Decades on the Factory Floor.
A Career at the Standards Table.

Over 30 years of hands-on fragrance manufacturing, product development, regulatory expertise and industry leadership.

Categories Formulated & Manufactured

Fine Fragrance & Perfume Compounds Agarbatti & Incense Cosmetic & Personal Care Aroma Oils & Essential Oils Room & Air Freshener Industrial Fragrance Tobacco Fragrance Attar Blends
Member, Committee PCD 18
Bureau of Indian Standards
Member, IPR Committee
FFDC (MSME)
Ex Vice President
Essential Oils Association of India
Why Clients Trust Me

Trust, Like Sillage,
Is Built — And It Lingers.

Every partnership is built on transparency, expertise and decades of hands-on fragrance manufacturing experience.

01

Direct Manufacturer

Work directly with the factory and R&D team. No agents, no middlemen, transparent pricing on every order.

02

Regulatory Authority

National committee involvement ensures your brand is guided by someone who helps shape industry standards.

03

Three-Generation Legacy

Backed by 78 years of family credibility and over 30 years of direct manufacturing experience.

04

Proven With Clients

Trusted by exporters, FMCG manufacturers and brands across India and more than 20 countries.

Success Stories

What Working Together
Sounds Like.

A snapshot of successful fragrance partnerships—from export compliance to signature room fragrances and natural formulations.

Export Brand

Global Compliance & Documentation

A client shipping internationally needed a manufacturing partner fluent in global compliance and documentation.

Outcome Export-ready formulation with consistent documentation for international buyers.
Home & Room Fragrance

Signature Fragrance Collection

Created custom Aqua, Musk and Jasmine compounds that became the brand's fastest-selling fragrance range.

Outcome Three best-selling signature fragrances built for long-term brand identity.
Ayurvedic Personal Care

Natural Herbal Fragrance

Developed a fragrance profile that matched an Ayurvedic brand's clean beauty philosophy without compromise.

Outcome Authentic herbal fragrance aligned with the brand's natural positioning.
Representative engagements based on client feedback shared with Seth Trading Company. Named case studies and testimonials can be added on request.
LET'S BUILD SOMETHING THAT LASTS

Your Fragrance Brand Deserves a House Behind It.

Whether you're launching your first fragrance product or scaling an established line, let's discuss how to build your brand from formulation to factory and market.

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Email Address
stc2348@gmail.com
Call Us
+91 98997 70689